Native advertising is one of the most sought after services in the online marketing and advertising niche. More brands and companies have recently learned of native advertising’s great benefits, and are using the best native ad companies to put up their ads strategically all over the internet. Companies such as Taboola and Outbrain are known to produce the best results from their native ads. More and more people who want to advertise, which calls for a strict vetting process.

Discussed below are the most important tips for native ad companies accepting your ads.

Authenticity.

As much as native ads companies are in the business of making money, they also have the role of upholding a high level of trust. This calls for a thorough audit when an advertiser comes to them for advertising. In addition to the brand and the services being advertised being genuine, the ad content should not be copied from other sites. Native ad companies will reject companies that violate plagiarism and copyrights.

Submit Acceptable Content.

With every advertising company, different categories are acceptable to be posted. The advertiser needs to respect the company’s policies when it comes to acceptable content and ads. As an advertiser, you should only submit acceptable content to the native ad company if you want your application to advertise with them to be successful. According to Outbrain’s guidelines, the advertiser must keep away from any restricted content such as nudity, weapons, drugs, sexual imagery, violence, graphic images, provocative imagery, and profanity. This is the kind of content that is prohibited by most, if not all, native ads companies.

Make sure that any content you submit as an ad, whether an article, slideshow, video, podcast, infographic, or whitepaper, does not violate the guidelines of online advertising by endangering the viewers.

Clarity and Transparency.

Transparency in advertising yields trustworthiness. For an advertiser to be accepted by a native ads company, they need to be clear and transparent when it comes to their goals and objectives. First of all, having a clear and transparent plan for your ads will help you get accepted by native ad companies. For instance, the disclosures for any sponsored content should be conspicuous to enable internet users to know that they are ads. When submitting your ads, make sure that the font sizes, colors, placements, and designs are easy to read and interpret by users. Native ads are designed to match their surroundings, reducing the level of distraction caused by other display ads. Most native ads companies do not accept popup ads or those that contain excessive overlays. This helps a great deal in ensuring that the users have a seamless experience, thus encouraging engagement and increasing conversions.

Communication skills.

Any advertiser must have excellent communication skills. This helps a great deal in coming up with the right kind of ads for the correct type of audience. With excellent communication skills, it gets easier for the advertiser to come up with solid ideas of whatever they need for their ads. The best qualities of an advertiser include the ability to listen, understand, and speak clearly, as well as express their ideas with confidence. These are the kind of advertisers that ensure maximum returns on their company’s investment in the advertising and marketing industry. This is mainly since they know and understand precisely what their company or brand wants in terms of advertisement, and they can easily correct the native ads company whenever they lose track of the advertising brand’s goals and objectives.

Creativity.

Any advertiser should be creative in terms of coming up with ideas and designing their brand’s advert. Creativity and imagination will help an advertiser to be accepted by a native ads company. A creative and imaginative advertiser has the unique ability to work through stressful situations, make swift decisions, and solve problems with utmost ingenuity. According to a journal published on Science Alert, there is a heightened need for advertisers to think outside the box when it comes to choosing the best mode of advertisement, how to present the ad’s message to the right audience and the best way to cater for any limitations of the technique or platform chosen.

Management Skills.

Among the essential qualities that an advertiser should have are practical supervision and management skills. With these skills, it is easier for the advertiser to budget for their ads, manage any unexpected instances that may come up and solve any arising problems quickly. In addition to the advertiser and brand being accepted by the native ads company, these managerial skills, coupled with a little creativity, are enough to get maximum results from any native ad. This makes it easier for any native ads company to accept an individual that wants to advertise their services or products.

Native ads companies hold the right to reject any advertiser. This is usually based on the type and quality of the content that needs to be promoted. This could be due to reasons ranging from violation of copyrights to submitting of prohibited or restricted content. This is in line with their passion for ensuring the most authentic and incredible user experience, as well as the highest return on investment on the advertising brand’s side. Before trying to seek the services of a native ad company, it is always a great idea to go through their guidelines, privacy policies, and terms of service pages. These pages contain all the rules that any advertiser needs to follow to have their content published by the native ads company.